1.  Create a Target Buyer Persona 

2-  Professional Website  

3-  Choose Right Keywords

4-  PPC Advertising 

5-  Choose Right social platform and audience

Create a Target Buyer Persona 

An ideal buyer persona includes information such as –

  • Age
  • Gender
  • Location
  • Income
  • Education
  • Marital status
  • Goals
  • Challenges or Pain Points
  • Online sources they look out for solutions
  • Online platforms they are active on and more


  1. Why would someone consider my product? (home, office space, land)
  2. Who is my target audience? (first-home buyers, lifestyle upgraders, millennials, etc)
  3. What data do past sales provide about my target customer base? (age, demographic, target area, etc)
  4. Where do most of my target audience spend their time online? (google, facebook, whatsapp, news sites, etc)
  5. If I were my own persona which type of helpful data would attract me? (guides, infographics, PPTs, videos, etc)

Professional Website

As a real estate agent, a website is a key tool you can use to reach new prospects and spread the word about your business. They are also an ideal place to share listings. In fact, 44% of home buyers look at online listings as the first step in their home buying process.

Next, we’ll take a look at some of the best real estate agent websites, and learn some tips to make your site informative and unique.

Here is the tip for Professional website 

Choose Right Keywords

Choosing right keyword is most important one for Realestate industry 

There are two types of keywords

  1. Small tail keywords
  2. Long tail keywords

We have to choose LSI and Long tail keywords for website so that we can able to get right audience to the website

Sample Keywords 

  • Builders in Madurai 
  • home builders in madurai
  • best house builders in madurai

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Google Ads

Google can be a goldmine for real estate lead generation if you succeed in landing a spot on the first page. However, as you might have realized, Search Engine Optimization (SEO) alone cannot guarantee you a position above the fold.  If you can’t wait forever to generate organic leads, you’ll need to use Google Ads paid search PPC advertising at some point.

Want to generate highly profitable leads through PPC?

Choose Right social platform and audience

Facebook is also inherently visual (just like real estate), and provides extremely granular targeting options that allow you to reach the exact market you want, from first-time, just-married home buyers to wealthy coastal retirees.

We know Facebook advertising is the answer, but what is the strategy behind it? How can you maximize your budget to ensure you’re not wasting valuable marketing spend on failed campaigns?

Here are seven super-effective tips to ensure you capture that ready-to-purchase audience on Facebook.

7 Killer Tips for More Effective Real Estate Facebook Ads