Before going through this blog, I tell you the exact scenario on how people came to look out for this blog? People be looking for better strategies and techniques to improve rankings and want to be top of all their related services. Before searching for better techniques and strategies, plan for implementing basic structures for your website to maintain better performance and traffic that manually builds your ranking factors.

Let’s go and check with what are the basic “eight best on-page techniques” that keep you from out of the box:

Meta Tags (Title, Description, Keywords):

Meta Tags are highly prominent in SEO factors to build a website basically strong with Meta Titles, Meta Descriptions and Meta Keywords. These meta tags should be unique in including keywords of the page.

Meta tags work on search terms which placed on the google search box, and it simplifies us in adding related keywords in our titles, descriptions or in our websites. For Example: If people look for “overseas education” it checks for “abroad education” or the word “overseas” stays in the meta tags makes Google to crawl quickly and provides user related search term solution.

Heading Tags (h1, h2, h3, h4, h5):

Body tags like H1, H2 tags helps to break content in paragraphs and make the search term unique from the website content. The headlines which shows that you have a related keyword term content in your website which a user needs to know about!

Make your H1 more attractive and keyword focused. Each page of your website are focused on reaching your targeted clients so it far bit to optimize with body tags to create appropriate keywords including in the tags. Remember that search engines display related search terms which are shown in Meta Tags and Body Tags.

Url Structure or Friendly Url:

Optimizing URLs is the maximum important thing in SEO. It covers the post of burden in building traffic for your website. There are two types of Url Building – one is URL optimization, and the second one is the URL structure.

Url Optimization is that a URL should be short, crisp and keyword targeted. Good URLs should be less than 255 characters and use hyphens to ‘-‘ separate the different parts.

Url Structure is that URLs should be just like as SEO friendly and url-friendly with unique “slug word” that includes the related search term.

Image Optimization and ALT Tag:

Image optimization is basically making your targeted keywords or phrase term showing through the image. I.e., an image holding with ALT tags plays a specific role in term of focusing.

But make sure images hold less size with complete optimization which makes site loads less with proper minification.

Internal Linking and External Linking:

Linking pages in your website are the other prominent user-friendly action in SEO. Internal or External linking pages in your website shows the theme of how well you maintain your site in creating user-friendly navigation for the people who search for you.

Internal and External Linking gives better user experience and increases the relevance of the site to get more traffic. Also, google finds easy to crawl every page we own in the website that individually shows off the targeting page out of the box. Whether adding of other links in your website or your pages links in the website navigation make sure you have done it right!

Keyword Density or Frequency:

Keyword Density for a website looks like increasing keyword relevancy for a website. More than other outside activities, building results from inside the website gets more traffic sequences. At the same time just don’t stuff with more keywords in your content that creates a spammy makeover for your website.

Like, Giving relevant content is however essential for website at the same time adding relevant keywords in the content is also essential shows more apt to the section.

Page Loading Speed:

Page loading speed is a great drawback thing when a user comes to your site. It really waves them to exit from the website immediately when they see the page is loading more than 10s. This literally affects rankings and traffic for a website.

Loading times take these factors when we don’t properly care for – minifying javascript, CSS, images, HTML, optimizing script and styles, minimizing redirects, cache validator, etc. Take these factors into account and make it live in building a better website performance.

Canonical Tag

A canonical tag (aka “rel canonical”) is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or “duplicate” content appearing on multiple URLs.

Schema markup

Schema markup is code (semantic vocabulary) that you place on your website to help the search engines return more informative results for users. If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about. Here’s an example of a local business that has markup on its event schedule page.

Mobile Devices Compatibility:

Last but not least, Making your website Mobile-Friendly is the other trendy action which Google presently checks this factor for better ranking purpose. Off course, most of 90% people now searching in mobile which is easy to access at any place.

Check your website with the Google mobile-friendly tool and fix any potential problems to make it more mobile-friendly for your targeted audiences. Also, make your mobile conversions easy by adding “Call To Action” buttons, which gives better conversion along with the traffic and ranking factors.

Techchola

We are a digital strategy consulting boutique that leads digital transformations for global brands, leading consultancies, famous startups, fortune 500s, and governments.